Educating Retailers and Consumers on Temperature Fluctuations in Ice Cream

Retailers and consumers – those individuals at the receiving end of the retail chain, must duplicate the care taken by ice cream manufacturers and distribution companies in producing and shipping ice cream in proper temperatures to protect and ensure product quality. Consumers buy brands and unfortunately, even if they've done something to affect the quality or longevity of the product, they'll remember the name on the container. The people unloading or stocking the ice cream and consumers need to understand the basic affects temperature fluctuation can have on ice cream. Dr. Douglas Goff of the University of Guelph, an international expert in ice cream, offers information and suggestions for reaching these important members of the retail chain through his web site www.foodsci.uoguelph.ca/dairyedu/icshelflife.html including educational packets for retailers and ice cream storage tips on the containers for consumers.